ID ARTSY
Team
Lizzeth Gutierrez
Meet Lizzeth Gutierrez - the visionary founder of ID ARTSY, known for creating soft, natural, confidence-boosting transformations through permanent cosmetics. Rooted in her vibrant Ecuadorian culture, Lizzeth’s artistic eye began in pottery and evolved into sculpting beauty with precision, harmony, and intention. With 19+ years in beauty and nearly a decade in PMU, she built a reputation for compassion, technical excellence, and life-changing results. Her journey began at Benefit Cosmetics, where she mastered diverse facial features and strong business foundations but her dream was always bigger. In 2012, she launched LG Beauty Muse, serving elite clients across the DC Metropolitan area, including Miss United States Organization & Univision DC. By 2015, she committed fully to micropigmentation, training with industry pioneers and refining timeless, natural, elevated techniques. In 2019, Lizzeth launched ID ARTSY and built more than a studio. She built a powerhouse team of master artists hand-selected for their talent, precision, and heart. Together, they’ve become a global destination for brows, eyeliner, lips, scalp micropigmentation, scar camouflage, and areola restoration, welcoming clients from across the country and around the world. Her passion for education inspired the launch of ID ARTSY Academy in 2021, where she mentors the next generation with real-world skill, artistry, and heart-led leadership.
Farnaz F.
Meet Farnaz The Persian-born artist with a gift for transforming faces and elevating confidence. Rooted in a rich culture of art, elegance, and beauty, Farnaz discovered her passion early through painting, music, and photography. With an architect’s eye for symmetry and a creator’s heart, she naturally found her way into the beauty world. In 2008, she became a licensed cosmetologist and esthetician, mastering makeup artistry, hairstyling, and skincare. Her attention to detail, steady hands, and love for enhancing natural features quickly set her apart. By 2009, she took her artistry to the next level and entered the world of permanent cosmetics earning her Permanent Cosmetic Tattooer License and becoming known for her signature soft, refined brows and lips. Every stroke reflects intention, balance, and precision. In 2020, Farnaz moved to the United States from Iran, reunited with her family, and secured her Virginia Permanent Cosmetic Tattooer License. After years of perfecting her craft alongside her sister, she stepped into a new chapter when she joined ID ARTSY in March 2024 where her artistry, warmth, and professionalism instantly made her a client favorite. Today, Farnaz is a trusted expert specializing in natural, long-lasting cosmetic tattooing. She is fully licensed in Virginia and maintains annual certifications in Bloodborne Pathogens, First Aid, and safety standards.