Lizzeth Gutierrez

Meet Lizzeth Gutierrez - the visionary founder of ID ARTSY, known for creating soft, natural, confidence-boosting transformations through permanent cosmetics. Rooted in her vibrant Ecuadorian culture, Lizzeth’s artistic eye began in pottery and evolved into sculpting beauty with precision, harmony, and intention. With 19+ years in beauty and nearly a decade in PMU, she built a reputation for compassion, technical excellence, and life-changing results. Her journey began at Benefit Cosmetics, where she mastered diverse facial features and strong business foundations but her dream was always bigger. In 2012, she launched LG Beauty Muse, serving elite clients across the DC Metropolitan area, including Miss United States Organization & Univision DC. By 2015, she committed fully to micropigmentation, training with industry pioneers and refining timeless, natural, elevated techniques. In 2019, Lizzeth launched ID ARTSY and built more than a studio. She built a powerhouse team of master artists hand-selected for their talent, precision, and heart. Together, they’ve become a global destination for brows, eyeliner, lips, scalp micropigmentation, scar camouflage, and areola restoration, welcoming clients from across the country and around the world. Her passion for education inspired the launch of ID ARTSY Academy in 2021, where she mentors the next generation with real-world skill, artistry, and heart-led leadership.